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Greg Rule's journey began with cycling at 15, leading to international races in Europe by 1988. Transitioning to Ironman Triathlons, he achieved a notable position in the Hawaiian Ironman in 2000. In 2001, he founded an importing company in Australia, gaining exclusive rights to distribute Rudy Project sports eyewear and helmets. His company has supported over 10,000 athletes across various sports.
With over two decades of experience, Greg has specialized in optical sports vision, collaborating with top optometrists to provide tailored eyewear solutions. He has been instrumental in promoting Rudy Project, a leading brand in sports eyewear known for its technological innovation and Italian design. His partnership with Rudy Project combines his understanding of athletes' needs with the brand's excellence, shaping the future of sports eyewear.