Greg Rule's Legacy in Sports & Entrepreneurship
About Greg Rule
Greg Rule, based in Sydney, Australia, is a prominent figure in the domain of sports and entrepreneurship. From the cycling tracks of Europe to Australia's business corridors, Greg's journey is a blend of athletic achievements and business innovation. Starting his cycling journey at just 15, he later ventured into the rigorous world of Ironman Triathlons, earning accolades on global platforms.
Global Athletic Prowess
In 1988, Greg's passion for cycling led him to Switzerland, where he competed at elite levels, challenging himself against the world's best across Switzerland, France, Italy, and Spain. His decade-long triathlon journey culminated with a commendable 368th position at the prestigious Hawaiian Ironman in 2000.
An Entrepreneurial Vision
Beyond his athletic endeavors, Greg identified a market gap and established an importing company in 2001. This venture secured the exclusive rights for Rudy Project products in Australia, introducing quality sports eyewear and bicycle helmets to Australians. Under Greg's stewardship, the company has sponsored over 10,000 athletes across disciplines like cycling, triathlon, running, shooting, and skiing.
Revolutionizing Sports Vision
Greg's commitment didn't stop at just introducing premium gear. He realized the importance of prescription eyewear for athletes and dived deep into the optical sports vision market. With 23 years of experience and collaboration with top Australian optometrists, Greg offers unmatched guidelines and advice, ensuring athletes get the best optical solutions tailored to their needs.
The Rudy Project Legacy: Pioneering Excellence in Sports Eyewear
In the realm of sports eyewear, few names resonate as prominently as Rudy Project. Founded in 1985 in Treviso, Italy, Rudy Project has championed the fusion of cutting-edge technology with Italian design flair. From cyclists to triathletes to motorsport enthusiasts, Rudy Project has been the choice of legends. Their globally-acclaimed products, available in over 60 countries, signify the brand's commitment to quality, innovation, and athlete-focused solutions.
For a deeper dive into the brand's origins and milestones, read up about the history of Rudy Project.
Today, under the leadership of the second-generation entrepreneurs, Cristiano and Simone Barbazza, Rudy Project continues to define what it means to be a global leader in sports eyewear.
By collaborating with Rudy Project, Greg Rule seamlessly marries his in-depth understanding of athletes' optical needs with the finest technology and design. Together, they continue to shape the future of sports eyewear, ensuring athletes across the globe see clearer, perform better, and compete with confidence. Join them in this inspiring journey, where passion meets purpose, and innovation meets excellence.