Rudy Project Photochromic Laser Purple Lens

Designed for Golf, Now Our Go-To Lens Across All Sports: The Rise of Photochromic Laser Purple

Originally developed for golfers, the Rudy Project ImpactX® Photochromic Laser Purple lens has quickly become our go-to choice across multiple sports — and for good reason. It delivers unbeatable contrast, optical clarity, and eye comfort in a wide range of light conditions.

As someone who tests every Rudy Project lens we produce (hi, I’m Greg Rule), I can confidently say that Laser Purple is my personal favourite when it comes to photochromic lenses. While it was built with golfers in mind, I’ve found it incredibly effective for early-morning cycling — even in near-darkness. And in bright conditions, it gives me better contrast and feels easier on my eyes than any other lens we offer.

It’s hard to describe exactly — but to me, Laser Purple offers the clearest and most relaxing optical experience. Whether it’s cloudy, sunny, or somewhere in between, this lens just works.

What Makes Laser Purple So Special?

The magic lies in our ImpactX® photochromic technology, a lightweight and ultra-durable lens material that adjusts automatically not just to UV light, but also to ambient (visible) light. It responds quickly to changing conditions and helps maintain visual consistency throughout the day.

• Light Transmission: 48% (light purple) to 8% (dark purple)
• Fast-activating and fading photochromic response
• Sharper contrast and better depth perception, especially on variable terrain

Originally tuned for the subtle color variations on a golf course, this lens has proven to be a top performer on the bike, on the trail, or wherever your sport takes you.

Clarity Where It Counts

Thanks to the built-in HDR (High Dynamic Range) filter, Laser Purple enhances contrast for the colors that matter most — whether that’s a white golf ball against green grass, a road line under tree cover, or trail details in shifting light.

• White ball against green grass, blue sky, or sand
• Red flag against green field
• Trail features or road lines with sharpened visibility
• Mid-level contrast that sits between our neutral photochromic black and high-contrast photochromic red

In short, it boosts the right colors while preserving natural tones — creating a high-performance lens that works for everything.

Durable, Easy to Clean, Built for Performance

Every Laser Purple lens features:

• A scratch-resistant oleophobic coating to repel smudges and fingerprints
• Long-term resistance to UVA and UVB rays
• A lens shape designed to open up your lower field of vision, perfect for precision on the course or road

Final Thoughts from Greg

I’ve worn nearly every lens in the Rudy Project lineup, and Photochromic Laser Purple is the one I keep coming back to. Whether I'm riding before sunrise or in bright mid-morning light, it gives me everything I need — clarity, comfort, and sharp vision. If you're looking for one lens that can do it all, this is it.