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Greg Rule's journey began with cycling at 15, leading to international races in Europe by 1988. Transitioning to Ironman Triathlons, he achieved a notable position in the Hawaiian Ironman in 2000. In 2001, he founded an importing company in Australia, gaining exclusive rights to distribute Rudy Project sports eyewear and helmets. His company has supported over 10,000 athletes across various sports.
With over two decades of experience, Greg has specialized in optical sports vision, collaborating with top optometrists to provide tailored eyewear solutions. He has been instrumental in promoting Rudy Project, a leading brand in sports eyewear known for its technological innovation and Italian design. His partnership with Rudy Project combines his understanding of athletes' needs with the brand's excellence, shaping the future of sports eyewear.
A timeless design refined over two decades, the Rudy
Sleek, lightweight, and built for performance, the
ImpactX® photochromic lenses by Rudy Project adapt
Originally designed for golf, Rudy Project’s ImpactX®
Rudy Project is now the official partner of the Italian
The Rudy Project Astral S redefines performance eyewear
Upgrade your vision with the new Rudy Project Propulse
Experience unmatched performance and clarity with Rudy
f you’re looking for prescription sports sunglasses
The 2025 Rudy Project Wing Dream: The ultimate time
