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Matej Mohorič Claims UCI Gravel World Championship

09 Oct, 2023

In a breathtaking display of cycling prowess, Slovenia's Matej Mohorič secured his victory at the esteemed UCI Gravel World Championships, brilliantly showcasing not only his superior climbing capabilities but also the impeccable design of the new KELION sunglasses by Rudy Project. Racing amidst the rugged terrains of the Veneto course, Mohorič managed a spectacular solo venture for nearly 20km, his figure a symbol of sheer determination against the striking off-road ascents.

Embarking upon the 169km race under the serene, clear skies of Le Bandie, Italy, the competitors faced an immediate challenge as the race unfurled, demanding both physical and mental strength from the onset. Mohorič, adorned in the sophisticated KELION sunglasses, demonstrated that the fusion of cutting-edge technology and expert athleticism could carve out a path to triumph against the stark and demanding gravel routes.

As kilometer markers passed, a distinctive group, including Mohorič alongside notable names like Connor Swift of Great Britain and Belgium's Florian Vermeersch, gradually distanced themselves from the peloton, displaying a captivating show of stamina and strategy through Italy's enchanting yet formidable landscapes. Navigating through the vigorous climbs, Mohorič utilized his weight advantage, translating his physical prowess and the unyielding stability of his unreleased Merida gravel bike into a noticeable lead.



The euphoria is unparalleled. Today’s course was simply magnificent," shared an elated Mohorič post-race, his KELION glasses reflecting the surrounding media lights, subtly embodying the shine of his stellar performance. "While my legs felt the burn, my spirit soared incredibly high. Enormous kudos to both Florian and Connor - their performances were incredibly staunch. My advantage in the climbs, complemented by the technological edge from my Rudy Project sunglasses, played a pivotal role in today’s achievement, of which I’m immensely proud."

A pivotal moment unfolded with approximately 24km to go, Swift, the British competitor, faced his Waterloo upon the treacherous ascents, while Mohorič and Vermeersch pressed on, battling both the terrain and each other. The real turning point manifested with 18km remaining when Mohorič demonstrated his impeccable climbing strength, distancing himself from Vermeersch, and solidifying his lone journey toward the finish line. Over the concluding kilometers, Mohorič extended his lead, surmounting challenging descents and pushing both physical and equipment boundaries to secure the coveted rainbow jersey.


© Sprint Cycling Agency

Wearing the superior KELION sunglasses, designed for optimum performance in challenging conditions like the vigorous descents of gravel worlds, Mohorič substantiated the brand's commitment to integrating style with performance. His triumph was not only a testament to his unparalleled skills as a gravel rider but also silently underscored the importance of reliable, technologically advanced eyewear in the realm of professional cycling.

As Mohorič gracefully hoisted his second rainbow jersey, having previously secured a road title in the under-23 category, the gleaming frame of the KELION sunglasses subtly echoed the splendor of his victory. The ensuing positions saw Vermeersch and Swift securing second and third, respectively, their endeavors painting a captivating narrative of endurance, strategy, and sheer love for the sport.

Significantly, the event etched an unforgettable chapter in gravel riding’s illustrious history, amplifying the integral role of technological advancements like the KELION cycling sunglasses in elite sports triumphs. Gravel worlds thus transcend being a mere competitive arena, morphing into a vibrant canvas where athleticism and innovation converge to sculpt moments of unbridled triumph and joy

© Sprint Cycling Agency