Be Mistaken for a Pro Rider at TDU in Rudy Project!

The Tour Down Under is back! From Friday, 17 January to Sunday, 26 January 2025, cycling enthusiasts from all over the world will converge on South Australia to witness the exhilarating race and enjoy the incredible training opportunities the region offers. Whether you're here to cheer on your favorite riders or take on the scenic routes yourself, now is the perfect time to gear up with Rudy Project and look the part of a pro cyclist.

Why Rudy Project?

We’re offering an exclusive 25% discount off the retail price on our cycling sunglasses and helmets. With Rudy Project’s top-tier gear, you'll not only enhance your performance but also turn heads for all the right reasons.

Gear Up for TDU

Cycling Sunglasses

• Kelion Sunglasses: Engineered for performance with adjustable nose pads, temple tips, and a sleek design, these are perfect for intense rides. Shop Kelion now

• Astral and Astral X: Budget-friendly yet packed with features, these sunglasses are ideal for cyclists who want high-quality eyewear without breaking the bank. Shop Astral | Shop Astral X

Cycling Helmets

• Rebel Helmet: Take your safety and performance to the next level with the Rebel. Featuring two pad sets, an adjustable dial wheel, and advanced materials, it’s designed for those who demand the best. Shop Rebel now

Get Ready to Shine at TDU

Imagine cruising through the streets of South Australia, training alongside the best cyclists, and catching the attention of spectators who might just mistake you for a pro. That’s the Rudy Project experience.

Don’t wait—our 25% discount is available for a limited time only. Upgrade your gear today and get ready to make a statement at the Tour Down Under.

Shop Now and Save 25%